Our Best-in-Class Management Team

Bringing consolidated solutions to hospitality distribution

The CHS leadership team is made up of hospitality executives with diverse professional skills and backgrounds. They are invested in streamlining all aspects of the hotel distribution network to reduce costs and maximize value for every CHS customer and partner.

Noreen Suing

Noreen Suing

Chief Financial Officer

As a multi-brand, shared services distribution company, CHS requires a CFO with a multifaceted skill set. Noreen brings more than 25 years of experience across distribution and service businesses within private equity portfolio, private, and publicly held companies. With an overarching partnership mentality, she builds strong relationships and fosters a collaborative approach with customers and suppliers. Noreen will employ her unique blend of financial expertise and proven strategic leadership as CHS navigates its growth phase.

For Noreen, joining the Executive Leadership Team at CHS marks a return to the hospitality industry. She served as American Hotel Register Company’s Vice President of Finance from 2012 to 2015. Most recently, Noreen served as CFO of Allied 100, a national distributor of health and safety products and services. Her time there culminated in the successful sale of the business. Prior executive roles include CFO at Brook Furniture Rental and Wiss, Janney, Elstner Associates, as well as Regional CFO at NRT. Noreen’s affinity for distribution services developed early on, as she spent the first 15 years of her career at Cardinal Health, leading to the role of Vice President of Finance for their $7 billion Healthcare Supply Chain Services business.

Noreen holds a B.A. in Accounting from Benedictine University and earned an MBA from Lake Forest Graduate School of Management. Deeply experienced and highly regarded, Noreen is critical to our company’s immediate progress and long-term success.

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Ron Berg

Ron Berg

COO, SVP, Supply Chain

As Chief Operating Officer and Senior Vice President, Supply Chain, Ron guides the vision and strategy of our inventory management and distribution operations. He’s a highly experienced, hands-on leader whose team applies the everyday precision enabling us to deliver industry-leading supply chain capabilities that support profitable sales growth and customer satisfaction.

In his 30 years at Essendant Inc., North America’s largest business products distributor, Ron held a wide variety of leadership roles within Supply Chain and Business Transformation. As Senior Vice President, Inventory Management, he was responsible for managing $1 billion in inventory assets across Essendant’s three largest business units. His achievements included successfully planning and executing the inventory strategy to support the integration of 31 distribution centers onto a new IT platform, resulting in $20 million of inventory savings and broader product assortment to all customers. Additionally, Ron led the effort to align the company’s stocking strategy with their service proposition to improve the overall customer experience.

A graduate of Upper Iowa University, with a B.A. in Business Administration, Ron has made a career of demonstrating consistent success in sales and profit growth, operational excellence, and financial discipline. His high integrity and distinct expertise make him an invaluable voice on our Executive Leadership Team.

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 Geoffrey Feingold

Geoffrey Feingold

VP, Sales

As VP of Sales, Geoff manages our sales and national account teams and works to ensure we deliver service excellence that’s acutely aligned with the evolving needs of our distinct customer segments. He’s a results-oriented team builder who, while continually guiding internal sales goals and priorities, also cultivates valuable relationships with key decision makers across the hospitality industry.

Geoff himself is a leader with more than three decades of hospitality experience. His impressive career has at each point been distinguished by sales and profitability growth. Before joining CHS, he was Regional Vice President of Strategic Accounts at HD Supply Facilities Maintenance, where his teams boosted national account sales 185%. At HD Supply, where he initially served as National Accounts Manager and later as Director of National Accounts, Geoff directed a team of 15 national account managers responsible for more than 50 accounts that included noted hotel brands Wyndham Hotels and Resorts, Choice Hotels, Intercontinental Hotel Group, Avendra, Hilton/HSM and Best Western.

In fact, Geoff’s wide-ranging industry experience includes management roles at HFS/Cendant, now known as Wyndham Worldwide. As Director of Quality Assurance, he was responsible for the quality control of 1600+ Ramada and Travelodge Hotels to ensure compliance and adherence to cleanliness and brand standards. In virtually every professional role, Geoff has made coaching/training central to achieving team objectives, and he’s equally adept at analyzing past performance to strengthen future efforts.

Geoff earned a Bachelor of Science in Business Administration from Skidmore College, and he’s a Certified Master Hotel Supplier (CMHS), which is an accreditation offered by the American Hotel & Lodging Association (AHLA). He was also Chairman and former Vice Chairman of the Allied Executive Committee of AHLA. Active in his profession and in his community, Geoff is a leader whose everyday contributions help us turn plans into progress.

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Julie Baker

Julie Baker

VP, Human Resources

An experienced global human resources leader, Julie is responsible for strategic HR plans and policies for CHS. Her primary areas of responsibility include organizational development, performance management, payroll, benefits and compensation design, rewards and recognition, learning and development, and talent acquisition and retention.

Julie is a natural connector and effective communicator, which is vital to her ability to help CHS promote and maintain an employee first culture focused on diversity, employee well-being, and purpose-driven collaboration. She is truly a personal resource to associates and is continually working to advance associate training and learning opportunities.

For more than two decades, Julie has held roles of increasing responsibility spanning various aspects of human resources, including Human Resources Manager and Director of Compensation and Benefits. She has served in her current role as Vice President of Human Resources since November 2014.

Julie holds a BA from Trinity International University and is a member of Society for Human Resource Management. She‘s a leader, a partner, and an advisor, and she’s integral to the everyday success of the CHS team.

Contact Julie

Dan Stone

Dan Stone

VP, Finance

In this vital role, Dan develops and leads strategies essential to growing the business, which includes overseeing our pricing model, optimizing our metrics and analytics data, and introducing strategic tools and tactics designed to continually strengthen our service offering.

Having joined American Hotel Register in 2013 as Director of Finance, Dan has routinely expanded his responsibilities in financial planning and analysis. From pricing and data governance to program management and sales support, he has applied his insight to virtually every aspect of operations over the last several years. He was also instrumental to a digital transformation that included a far-reaching system upgrade. More recently, Dan was a critical resource in the structural formation of CHS and the integration of its brands, American Hotel Register and Amtex.

Dan’s 20-year career in finance and accounting spans healthcare, hospitality distribution, real estate, and biotechnology. He holds a Bachelor of Science in Finance from the University of Illinois at Urbana-Champaign and an MBA in Marketing Management from DePaul University’s Kellstadt Graduate School of Business.

With a unique analytical skill set and wide range of professional experience, Dan’s proven leadership is key to our continued strategic progress and market growth.

Contact Dan